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Top 5 Best Methods for Building Trust in Your Mobile App

mobile apps, mobile app development, mobile app designReleasing an app on Google Play or App Store requires significant amounts of planning, development, and marketing efforts to reach the full potential of the design. Unfortunately, coding the application is just the beginning. One of the most important steps is building trust from the consumer, which requires following numerous important guidelines. By following the methods described, you can become an authority in the app market and generate plenty of revenue too.

The Five Strategies for Establishing Trust

1. Great Presentation

With well-design graphics and engaging descriptions, you can create an amazing first impression. An icon that both signifies the core purpose of the application and captures the attention of the viewer is paramount. If you are not an expert with Photoshop, you may want to reach out for help. Additionally, well-written titles and descriptions are certainly important too. By using proper grammar, good sentence structure, and informative content, you can express authority over the competition.

2. Minimal Permissions

When downloading an app on the Android, you usually must accept the various permissions requested by the creator. Requesting access to many components of the phone or tablet is a good way to damage any level of trust established from the well put together presentation. Therefore, design the program to function under minimal permission without hurting the functionality significantly.

3. Few Ad Displays

While displaying ads may create some extra revenue, the result is fewer purchases and more uninstalls. The screen on many smartphones is just a few inches long; therefore, wasting that space on ads is not the best approach. Additionally, they significantly reduce the professionalism and ease of use. If someone accidentally clicks an ad, they will likely be frustrated and may even write negative feedback that dissuades other users. Earn money by pricing the app correctly or adding some additional features for a small fee.

4. Positive Reviews

Word of mouth is highly important, especially with the increasing use of social media. Therefore, creating a solid reputation with the people that download is essential. Considering direct contact with them is unlikely, this can be achieved by offering a high quality product with the right presentation. Asking for an honest rating on the app store is another possible method to increasing the number of ratings.

5. Superior Functionality

Finally, the app itself must possess some useful features for the user. Without purpose, the program will likely fail, particularly in building trust. Any application with any cost needs good features, otherwise the consumer will feel scammed. Therefore, ensure full functionality without any bugs or poor designs that will discourage downloaders. The price point should also accurately reflect the functions provided within the application, which will also guarantee positive feedback.

By using those five great strategies to create trust with the user, your mobile app will almost undoubtedly succeed. While the necessary effort may seem arduous and time consuming, the payoff is beyond worthwhile, considering profits and downloads will drastically increase beyond any reasonable expectations.

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Top 5 Mobile Commerce Checkouts

mobile commerce, e-commerceWith the drastic migration to the mobile format, such as smartphones and tablets, the need for fluid, well-designed checkout pages for e-commerce websites is becoming increasingly apparent. Numerous popular stores have adapted the necessary technology to accomplish this, but there are far too many that have not gotten the picture. Using some of the great examples and the key principles, the average Internet business can put together an amazingly created checkout to increase conversions.

List of the Top 5 Mobile Commerce Checkouts

1. Amazon

It seems Amazon has gone through great strides to completely understand the user experience. They utilize many of the best practices to ensure the buyer commits. For example, they save user information to greatly reduce the number of necessary clicks. Too many steps throughout the process will certainly dissuade customers; even if they struggle through the required fields once, the chances of another sale are slim.

2. Crate and Barrel

This furniture authority is also one of the leaders in mobile design. They use the barebones strategy, which removes the gaudy flair and unnecessary extras that may confuse or irritate the user. Additionally, they allow guest purchases. Guest checkout is actually extremely important because many people do not want to sign up and verify an account, especially for one time purchases. If an account is absolutely necessary, integrate the form into the purchasing process and remove required verification.

3. Nixon

The mobile layout of this watch website is incredibly intelligent, which includes the buying procedure. They utilize the tip listed above by putting the account fields within the final page; this minimizes the amount of redirects and other annoying steps that the buyer must complete. They continue the minimalistic approach by removing bright, flashy designs too. Finally, by adding the option of using PayPal, they drastically increase the comfort, ease, and security for the customer.

4. Everlane

While this clothing store ignores the principle of guest checkout, they do utilize many fantastic features. The most important is the phone friendly website. If the customer cannot even add an item easily, the necessary measures extend far beyond just fixing the checkout page. The sleek and simplistic style that fluidly adapts to the size of the device is the perfect approach. Although they do force sign up, they allow the use of connecting with social media accounts, which removes the procedure of tediously filling out forms.

5. PayPal

PayPal does not directly offer products to purchase, but they are the foundation for many checkout pages. They offer security and ease of use that is hard to create from scratch. Their sole purpose is commerce, so they generally provide great tools to generate an easy payment page that is designed specifically for the business.

Using the strategies followed by the top 5 mobile commerce checkouts, you can craft your own website to easily accept payments on the small screen. By adapting to smartphones and tablets, the number of customers and subsequent sales will almost certainly improve without much effort or substantial design.

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Best Social Media Platforms for Your Business

Best Social Media Platforms for BusinessBy now, you already know that smart business owners are investing time and money into utilizing social media in their marketing and advertising campaigns. However, before you jump on every platform available, you need to consider which options work best for your business. Below you will find out about the top social media platforms, and how their sharing and content options work best for different business needs.

Facebook

Facebook is by far the largest social media platform available. The sheer size and number of people who log on each day make it a great option for nearly any business, as it improves the reach of your marketing. Facebook is not a “selling” platform – it is a connecting one that allows customers to get to know your business, its values, and what your organization is all about.

Facebook requires daily interaction to see the best results. Whether you are creating a new post to generate interest, or you are responding to customer posts or complaints, your number of followers will increase the more you provide relevant content and interaction that helps you grow brand awareness.

YouTube

YouTube is another of the largest social media platforms, but it is very different from Facebook. This platform uses video uploads to generate interest, which provides the perfect opportunity for sharing visual images of your service or product in action. However, the key to getting noticed on YouTube is to create memorable, exciting videos that people actually want to watch. This means you need to create a video that you would be interested in watching yourself – if it’s boring to you, don’t waste your or your subscribers’ time. Businesses that offer unique products or provide interesting services generally derive the most benefit from YouTube.

LinkedIn

When it comes to networking and developing working relationships with other businesses, LinkedIn is the hands down winner. The LinkedIn platform allows you to reach out to those that provide services you need, but it also allows others to reach out to you. These connections are available whenever you need them, so you always know where to turn for specific services or products. In addition to the networking aspect of LinkedIn, this social media platform also incorporates forums, discussions, and groups, which can provide valuable insight and guidance whenever you need it.

Pinterest

If your business provides products or services of a visual nature, such as wedding planning, photography, floral arranging, decorating, travel, or fashion, Pinterest is a must have for your organization. This social platform focuses solely on photos and videos, while also allowing for interaction with potential customers. The visual focus allows you to present your products and services to others without relying on words and descriptions, which can be important for many types of businesses.

Social media is an important consideration for any business. Once you understand which options work best for your organization, you will be on your way to reaching more people than ever, while increasing your overall brand awareness.

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Internet Marketing vs Traditional Marketing

Los Angeles SEO, Internet Marketing in Los AngelesIn the world of marketing, the Internet is barely an infant. Yet just as babies grow entirely too fast for comfort in this day and age, the Internet has gone from a curious and naïve baby to a reckless teenager in a matter of a decade and a half. Sure, the Internet has essentially been around since the 1970’s, but it is only in these last few years have we begun to understand what its place in culture really means.

In Internet marketing, we are still playing with new toys and learning its intricacies- what works and what does not. Even something as seemingly ubiquitous as the ‘net neutrality’ policies could have overwhelming ramifications for how people interact with content and how marketers disperse it (among other things, of course).

So many marketers tend to ask this question- why all the buzz over Internet marketing when there is a much more reliable and long term answer in traditional marketing?

What is Traditional Marketing?

Traditional marketing is largely grouped into a category of anything not directly related to the Internet. This is a bit unfair, but it begins to form the discussion. Traditional marketing is any promotion that includes some physical or local aspect. This means flyers, brochures, billboards, and newspaper or magazine adverts. It is important to remember that traditional marketing generally has an extensive track record of success that has been proven over time.

Traditional marketing works largely because of its local angle. Because of the turn towards Internet marketing, these traditional forms are actually becoming more successful. The competition is lessened and the noise is reduced. The people that are hit find a quicker and more powerful rate of return or purchase. Look at it this way- 100 YouTube views is not nearly as significant as 100 flyers handed out on the street. How many of those viewers bought a product? How many of those individuals on the street attended the event? In both cases it is low, but that is par for the course in marketing. Yet traditional marketing has a much deeper rate of impact and brevity.

How Fast is Internet Marketing, Really?

According to MezzoLogic, a Los Angeles SEO and Internet Marketing company, the appeal of Internet marketing, like SEO, Pay-Per-Click (PPC) and Social Media, is mostly in its reach. For a relatively marginal amount, you can establish a popular video online or create a decently successful and visited social media page. Furthermore, there is always that viral potential that could capture the old adage of ‘lightning in a bottle.’ Internet marketing has speed in its favor, and the right marketers can grab hold of this potential in reaching huge markets quick.

It is not so much that one is superior than the other. Choosing one over the other depends independently on the type of promotion, how localized it is, and the budget involved. Traditional marketing is by no means dead, and Internet marketing is by no means the future of everything. We are still working out the details of this balance and how traditional marketing methods can remain very relevant and significant in reaching the right market.

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The Evolution of Interactive Media Marketing

Interactive Media MarketingIt occurred to me as I was considering what to include in my first blog, that an analysis of the interplay between media and their consumers would prove a relevant topic given the unique method in which the 3rd Dimension’s advertising model engages end users. What follows is a brief snapshot outlining how the volatile dynamic between consumer and media began and evolved. This historical perspective will assist in figuring out where this symbiotic relationship, and by extension, the methods of communication which will be employed to exploit it, are heading.

Television and Radio began their early years with single-sponsor programming, and then quickly recognized a need for access to more advertising as the programming content became more prolific and diverse. Stations and networks divided shows into segments to accommodate these advertising needs, basically echoing the time-tested model of live dramas and comedies by employing five acts in a self-contained episode or five scenes in an ongoing serial storyline. Programming was planned according to viewer demographics, with advertising quickly following suit. Under the heading of what goes around comes around, the advent of Tivo’s commercial skipping technology has brought a resurgence of branded programming incorporating aggressive product placement – a far more common tactic now than in years past. As a sidebar, the 3rd Dimension Traffic application delivers a static but interactive ad that requires engagement with consumers while they’re waiting for the traffic video to appear.

As TV evolved and matured, particularly throughout the late 60’s, 70’s and 80’s, increasingly canny marketers began to push the envelope of programming content, with a clear understanding that controversy equals ratings, even at the cost of long supportive sponsors. Giving the viewers more challenging content became a way to create an itch, which the viewer responded to by either tuning in (scratching the itch) or tuning out (putting aloe on it). It could be stated, not unfairly, that this was the beginning of the interactive relationship between media and end user (though Shakespearean scholars might posit that boos and hurled tomatoes were somewhat interactive in a different way).

Then, along came the Internet and the boom years of investing in the future of marketing interaction between user and site. Much was promised, little was delivered and many went bust.  While original content providers were mostly subscriber based, it was quickly realized that if the content could be broken into smaller subsets, there would be additional advertising real estate created. Ad-based sites and applications quickly followed, which allowed for richer data mining. This led to a better segmentation of content and advertising, which led to increased targeting capabilities via the behavior-based data that was constantly being collected.

The next major paradigm shift in interactive communication was the cellular onslaught. While relatively clumsy in its early stages, the Get Smart shoe phone size models quickly gave way to the clamshell design of the Motorola StarTAC and the race was on for slimmer, smaller and more feature-oriented handsets.

Mobile devices (currently comprised of cell phones and PDA’s) have quickly become a ubiquitous global presence. Deliberately avoiding being pigeon holed into one specific carrier like Verizon, Sprint, T-Mobile or AT&T, 3rd Dimension’s traffic video application works on all U.S. handsets, a feature of the application (or client in mobile speak) which is referred to as being “carrier agnostic”. Unlike TV or the web, the mobile device usually travels along wherever the user goes, opening up the opportunity for truly 1 to 1 targeted ad messaging. It offers superior accuracy in its metrics because, unlike TV and the Internet, which are always on but not necessarily engaging the end user when the ads are displayed, mobile devices are actively turned on or off, providing a better understanding of true usage.

Similarly, the quickly advancing GPS chip inclusion makes handsets location-specific for the premise of geo-targeting, and while not fully exploited to date, it remains one of the most sought after elements of advertising to mobile users. Using the 3rd Dimension Traffic application is one of the few ways to currently target locations important to consumers. Since a camera in a specific area is requested, the attendant ad that is delivered can be tied to that same geography. For example, a car dealership or restaurant can place an ad on every camera located along a specific stretch of roadway, guaranteeing people interested in traveling that route will be aware of the business’ presence.

Time shifting becomes irrelevant because the mobile device remains a physical constant with the user and the mandated desktop or TV appliances of other media are anchored to locations that can’t easily travel with the user. Potential for targeted, one to one marketing is still enormously promising, but has remained underdeveloped in its execution, mainly relying on sponsored text message offers.

With the advent and increasing popularity of Smart phones (most notably the phenomenon that is the iPhone), much of the mobile landscape will be redesigned in the coming 18 months. Smart phones will become smarter, with more utile applications, while usage numbers will deliver truer counts of interaction with each unique device. As the handsets become more sophisticated, so will the associated advertising and content, which makes the development of 3rd Dimension’s video for mobile delivery a must have for both advertisers and consumers alike.

So now what? The world of mobile technology seems to be reminiscent of the early days of the Internet, say circa 1993, when it was a collage of wild west-type technology development mitigated only by the volatility of the stock market and venture capitalists. While lessons have been learned the hard way, one thing remains a certainty – people want information of all sorts – video, text, email and data; and they want it on their terms – when and where it’s convenient for them. Mobility is the next frontier, now it’s just a question of how soon 3rd Dimension will tame this wild, wild west.

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